Looking to revitalize their brand, Logan’s Roadhouse asked Stag&Hare to imagine an experiential website where customers could be informed and entertained. Along with a complete menu overhaul and planned restaurant renovation, the team at Logan’s wanted to elevate their brand beyond “discount diner.” This request meant creating a website that was not only easy to navigate but also engaged users in the story of the modern American roadhouse. Stag&Hare presented three innovative concepts; this concept crafted a journey through the three parts of the restaurant experience: food, drink, and music.
Contribution: strategy, copywriting, iconography, web design
Creative Direction: Jodi Edwards
Client: Logan's Roadhouse
Client: Logan's Roadhouse
Designed at Stag&Hare
