Owned by Neenah Paper, Astrobrights is the leading brand of brightly colored papers and paper products. As the market of copycat competitors grew, the brand needed a packaging redesign that could solidify their position as front runner. In a year-long process of consumer research and design exploration, Stag&Hare developed a clean, modern system that not only increased shelf impact but also united the brand’s vast portfolio of products

Contribution: packaging design, brand & packaging guidelines, iconography