Semi Permanent is a global creative and design thinking platform. Over the last 14 years, they have established a community of over 400,000 creatives, along with a network of over 800 speakers and artists, across their operation around the globe.
From live events, to content across print and digital platforms, their goal is to inspire and enable the creative community.
Semi Permanent was the first creative conference I'd ever attended back in 2003, so I was thrilled to be asked to work on the motion design for their 2016 brand all these years later.
I collaborated with Semi Permanent's Director and Founder, Murray Bell, along with M35, a multi-disciplinary design studio, to create a motion system that reveals the different levels of Semi Permanent. The identity acts as a device for exposing the depth of content beneath the surface.
The motion needed to feel lively, snappy and rhythmic, almost like a slinky. I was lucky to work closely with 1976 Studios, who composed custom music that we could sync with the motion and breathe life into the animated system.
Read an in-depth article about the entire rebrand on the Semi Permanent website.
Direction: Murray Bell / Semi Permanent
Design: M35
Motion: Mike Tosetto
Music: 1976 Studios
