Kitchen Fanatic is all about fun in the kitchen! This company features a line of cooking and baking tools deigned to compliment a new cook or an executive sous chef. As the creative director on this project, I needed to find and bring out a voice to embody that ideology. Cheeky phrasing, bright colors and playful typefaces all lent themselves to creating the branding. Lots of clean, white space paired with full color lifestyle images help to keep the brand light, interesting and fun. The project scope included logo, product packaging, website, social media setup and copywriting.
