RAW'IU wild plants

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Inspiration. Problematic.

A part of Lithuanian identity is national kitchen. Fields, forests, riversides and other places where there are lots of plants are entire food treasure-troves. Often people do not know or are forgotten the cookery traditions of antecedent and do not suitably evaluate the benefit of wild plants. At the moment a lot are into healthy nutrition and lifestyle, ecology becomes more popular, that is why the topicality of the project is obvious.

Aims.

- Create a brand which would give information about wild plants and their profit.
- Form a part of Lithuanian national identity.
- Create attractive conditions for plants to be used in everyday cookery all year (the seasoning of wild plants simply does not allow to
do this not being prepared in advance).
- Create not only packaging, but also recipe cards that would give information how exactly use one or the other plant in a meal.

Proceedings.

After consulting with cookery representatives there was reached a solution that the plants must be frozen (there are several ways: to freeze them regularly or just a distinguished chlorophyll). In the later search for the package form a big part took the analysis of frozen products. In corporation with Ltd. “MTL Carton” company there was made a form of packaging which would be made technologically and real.

The aim to create a modern, interesting not only to Lithuanian market, name became a real challenge. “Raw’iu” is the most suitable name for the project which reveals the project’s idea (prettily mentions about weed). It is a name suitable for Lithuanian and foreign markets.

The general view is being formed by a white minimal package and rational usage of elements. In graphic solutions a big importance makes illustrations. Pictures of four wild plants (violets, dandelions, weeds, and aegopodium) created especially for this project. Chromatic distinguish of leafy and flowering plants. A stylistic wholeness and package telling a story is the item’s exclusive sign.