This brief was part of the 2015-16 YCN student awards. UCC one of the UK coffee solutions provides needed to re-launch Grand Café in a way to improve its awareness and engagement. This resulted in a full creation of the visual identity, including the distinctive coffee sun logo and the brand colours & type influenced by the DNA of the coffee. Packaging also needed to be re-designed and interiors & displays were also considered as part of the re-launch. Alongside the visuals a new campaign called #coffeecrimes was planned,  to engage people who've experienced poor coffee and direct them to Grand Café outlet.