Creation of a new visual identity for the Fondation Louis Vuitton, parisian museum and cultural institution. The foundation is located in the very peculiar building drawn by Frank Gehry, which already confers a very strong identity to the institution. We had to decline the new visual identity on two posters (for the opening of the Foundation and for one of its firsts big exhibition called "Keys of a passion"), and on a brochure.

The new logo is playing with the feeling of lightness instigated by the building, and uses spaces to create rhythm, in order to inspire a musical partition, in echo with the musical programmation of the foundation.

Art Direction : Diane de Viry & Laetitia Papppolla