DAZED MEDIA D&AD Brief 2016
Embody Dazed's maxim "Declare Independence" in four 15 second films.
Those who fit in, disappear. Those who don't, remain clear.
Dazed Media prides itself in being different to the rest. Its independence gives it freedom to move in any direction it chooses. These four videos utilise shape, colour and motion to demonstrate the simple fact that if you're the same as everyone else, you won't get heard through the noise of mediocrity.
Initial Workings
The Videos
Rational
A very quick glance into the inspiration and core idea behind the visuals. Ready?
Context
Designed for social media, the central composition allows flexibility in format ratios.
See them in full here: instagram.com/harrydlee
Process
The project ventured into 3D animation in After Effects. Here's a look into the many layers that brought it together.
Thank you
