This is a facebook campaign done for Peppadew South Africa. The idea was to promote the new ready-made Peppadew pasta sauces. Why wait hours to make sauces when you can just use Peppadew's ready-made ones? Out of this, the Hate-to-Wait campaign started.
The campaign was spread out over 3 weeks. In those 3 weeks, customers had to share what they hate-to-wait for in order to win prizes. To keep the competition interactive recipe ideas was also shared on the website. And if you really had no idea of what to make you could go to the recipe generator on the website.
Here you could choose the ingredients you have available and recipes were given to match.
The campaign was spread out over 3 weeks. In those 3 weeks, customers had to share what they hate-to-wait for in order to win prizes. To keep the competition interactive recipe ideas was also shared on the website. And if you really had no idea of what to make you could go to the recipe generator on the website.
Here you could choose the ingredients you have available and recipes were given to match.
Facebook: Timeline with posts
Facebook: Tab with competition details and link to website's competition page
CLOSE-UP
Competition page on website including the recipe generator using ingredients you have available
CLOSE-UP
Product range page
Product range page
CLOSE-UP
Social media posts
