ColombianCoffeeHub.com
The Colombian Coffee Growers Federation had the need of gathering baristas and coffee enthusiasts from around the world, to divulgate information directly from the heart of the industry: origin (This is how coffee producing countries are known in the industry). All these coffee lovers know much about coffee when it is pulled out of an espresso machine, and not much about what is behind that cup of coffee.
As a result, Proximity suggested to create a virtual community for coffee lovers to gather around origin information, where they could post, comment and share their knowledge, experience and expertise. Additionally all members of this community can access a very rich "Origin Section" where a virtual archive of coffee origin related articles, info-graphics and videos can be found also to download and share. This is the first ever online community in the coffee industry created at origin, to close the knowledge gap between producers and consumers, offering reliable information for all coffee lovers and also interaction around coffee issues.
We did a twelve day documented journey to coffee origin around Colombia, to launch the online community for coffee lovers.
It has three major sections: A space to document Origin Journeys, a Community where each member has his own history timeline and a Content Archive which is constantly being updated and enriched.
As a result, Proximity suggested to create a virtual community for coffee lovers to gather around origin information, where they could post, comment and share their knowledge, experience and expertise. Additionally all members of this community can access a very rich "Origin Section" where a virtual archive of coffee origin related articles, info-graphics and videos can be found also to download and share. This is the first ever online community in the coffee industry created at origin, to close the knowledge gap between producers and consumers, offering reliable information for all coffee lovers and also interaction around coffee issues.
We did a twelve day documented journey to coffee origin around Colombia, to launch the online community for coffee lovers.
It has three major sections: A space to document Origin Journeys, a Community where each member has his own history timeline and a Content Archive which is constantly being updated and enriched.
Agency: Proximity
Client: Coffee Growers Federation
Creative and Art Direction: Juan David Jaramillo
Logo Design: Diego Melo
Web Architecture and Creative Concept: Diego D'sousa and Juan David Jaramillo
Web Design: Diego D'sousa
Content Art Direction: Juan David Jaramillo
Content Team: Maria Fernanda Terán, Sebastián Soto.
Content Design: Juan David Jaramillo, Diego D'sousa, Daniel Sanabria, Martha Montenegro
Photography: Juan David Jaramillo
Client: Coffee Growers Federation
Creative and Art Direction: Juan David Jaramillo
Logo Design: Diego Melo
Web Architecture and Creative Concept: Diego D'sousa and Juan David Jaramillo
Web Design: Diego D'sousa
Content Art Direction: Juan David Jaramillo
Content Team: Maria Fernanda Terán, Sebastián Soto.
Content Design: Juan David Jaramillo, Diego D'sousa, Daniel Sanabria, Martha Montenegro
Photography: Juan David Jaramillo
