Design a product, system or campaign that is specifically intended to help people and communities to flourish.

 

Urbanisation - the increase in people living in dense towns and cities compared to rural areas is one of the major trends reshaping the world we live in. 50% of the world's population now live in urban areas, 'mega cities' are on the rise, and every week 1.5 million people around the world move to a city.

 

In this age of metropolitan expansion, resources are being poured into cities. They are increasingly important in the global economy, and design is largely seen as an urban endeavor. But what about the millions of people living and working in rural locations?

 

The brief asks you to design something that is specifically useful in rural context. 

 

To answer this brief I have designed a food delivery service that allows people living in Urban areas to order food from the more rural areas in the country. This allows for rural businesses and farms to make bigger profits, as well as city people to gain healthier and fresh produce deliverrd to their door.

 

The company is named 'Big Fish' because of the slogn 'Big fish in a small pond' and food can be ordered from their website.

 

This website allows for you to make an account and buy produce from different types of businesses. When you click on one of them it gives you a list of the nearest businesses that sell what your looking for as well as telling you how far away it is from your location if you would ever want to visit.

 

When you click on the business you are taken to its account as well as a list of what they sell and its prices, which you can then add to a basket. It will also say an about section and contact info as well as images of the business, so wish the business wants to add.

 

The website also allows rural businesses to sign up and make a profile account allowing the business to edit any information they want wether its their contact info, address or price list when ever they want.

 

Here is also a small ad campaign that will be shown around cities where people would have to stop and look around. Here I though a bus stop would be suitable as many cities are full of people rushing around so it would need to be somewhere that they can take notice.

 

 

 

I have also thought of what the delivery boxes would look like and thought to keep the fresh theme going it would be delivered in wooden crates with the logo branded on the sides. It makes it feel that it has come straight from a farmers market. 

 

The uniform is simple with a shirt and cap with the logo printed on.