Matthew Lee's profile

HASBRO, Magic of Christmas 2015

Matthew Lee
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posm in-stores Hasbro hasbro malaysia site mock up mock-ups in-store retails
Magic of Christmas by Hasbro is the annually Christmas campaign for 2015.
 
I have been assigned this specific project as of client's request
to have the consistency designs, in every job item involved.
 
I've also been assigned to design a new masthead
and a new campaign name. However, regional team
in South East Asia, would like to have the consistence
campaign name.
 
Here are some initial designs.
posm in-stores Hasbro hasbro malaysia site mock up mock-ups in-store retails
Initial sketches
posm in-stores Hasbro hasbro malaysia site mock up mock-ups in-store retails
Initial Masthead
posm in-stores Hasbro hasbro malaysia site mock up mock-ups in-store retails
posm in-stores Hasbro hasbro malaysia site mock up mock-ups in-store retails
Site mockup
posm in-stores Hasbro hasbro malaysia site mock up mock-ups in-store retails
Entrance - Berjaya Times Square
posm in-stores Hasbro hasbro malaysia site mock up mock-ups in-store retails
Island Standee - Berjaya Times Square
posm in-stores Hasbro hasbro malaysia site mock up mock-ups in-store retails
Entrance & Photo Opt - iSetan KLCC
posm in-stores Hasbro hasbro malaysia site mock up mock-ups in-store retails
Photo Opt - iSetan KLCC
Creatives involved:
Client: Hasbro Malaysia
Agency: Ganforhire Brand Solutions
Account Executive: Khalida Kamaludin
posm in-stores Hasbro hasbro malaysia site mock up mock-ups in-store retails
HASBRO, Magic of Christmas 2015
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Matthew Lee's profile

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Matthew Lee's profile
Kuala Lumpur, Malaysia

HASBRO, Magic of Christmas 2015

HASBRO Malaysia approach us for a retail design for their year-end Christmas celebration. I've created all the designs and measurements for their Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives