It has been 5 amazing years since Gap first came to Greater China. Gap influences the Chinese perception of fashion. Gap is hip and cool, everyone can wear it, fashionable but not expensive. We can express ourself easily with this casual apparel.
For the five-year anniversary, we revived the spirit of Let's GAP Together (launch campaign in China in 2010) with the Celebrate concept. Celebrate Originality, Freedom, Everyday and Dreams.
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CREDITS:
Creative Director: Kien Hoe Ong
Art Director: Bel Ong, Peter Gi, Leah Chan
Creative Director: Kien Hoe Ong
Art Director: Bel Ong, Peter Gi, Leah Chan
Photographer: Wing Shya
