Kambrook Blitz

 

The Blitz2Go redesign is a product that meets the demand for fast, simple and convenient food preparation and consumption, for users on the move. The product is designed to suit the lifestyle of young active users, both in the product aesthetics and form factor, and in the design direction of the products parts.

 

The Blitz2Go Lift retains the same blending function as the original product, with a powerful 300W motor used to blend smoothies, shakes and juices. The products redesign focused on reducing the complexity of parts, minimizing product form factor and improving the user interaction and experience of the product as a whole.

 

The Lift maintains a compact form factor, making use, storage and handling easier in the context of small kitchens and apartments. The product dimensions are reduced overall, with a base diameter of 96mm, and an overall height of 183mm. Each bottle has a capacity of 500ml and a wider lid opening, enabling users to prepare and consume a wide range of smoothies and juices. Overall, the product weighs 1.12 kg, light enough to be easily handled and stored, while maintaining stability during use. The base housing of the Lift is designed as a dual body construction, designed to reduce vibration, enhance durability and reduce overall product footprint. The product base is manufactured from ABS and HIpS, and houses the various internal components and electronics. The Lift bottles are made from BpA free pC, making washing and cleaning easier for the user.

The Blitz2Go Lift has been redesigned to incorporate a range of innovative features to enhance user experience and streamline manufacturing processes. Each component has been redesigned to enhance the functionality of the product, and work to add to the appeal of the product in a highly saturated and competitive market. In an effort to differentiate the Lift from other products in its market segment, features such as mobility, ease of use, aesthetics and storage have all been redesigned to increase the products viability in its new market niche. 

 

Group

Sam Stewart // Dylan Sheppard // David Chapman