This campaign is brought to you by Sime Darby Property. The whole objective of this campaign is to promote the 4 townships

in Negeri Sembilan. Nilai Impian, Bandar Ainsdale, Chemara Hills, and Planters' Haven. It's a campaign I worked on while I was with an agency called BnBC.

Negeri Sembilan, which translates as the 9 states is known to be laid back and a little lacking in the excitement and wonders of the Klang Valley. We saw a great opportunity through this campaign to bring those elements to Negeri Sembilan and came up with the tagline: Bringing New Life to Negeri Sembilan.

We created 9 pillars to be associated with the number 9 in Negeri Sembilan.

These pillars will then be made to form the lifestyle of Negeri Sembilan and in doing so, breathe new life into it. With that,

9 events with different themes will be held throughout the entire year in the respective townships to bring the pillars to fruition.

The logo (tweaked for portfolio purposes) is designed with the emphasis on colour, which is essential in a campaign

like this to portray the lights and energy of the activities held at the campaign launch. A slab serif was chosen

to bring out the bold and fun nature of the campaign

These 9 icons were created to represent the 9 pillars. The key visual below is a marriage of the 9 pillars. Each character representing a specific pillar. They were all shot at the studio and later on montaged into a single art piece and adapted to different collaterals for the purpose of the event.

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"Direction" pictures credit: 500px.com