It is the 21st century, Denmark is a well-developed country! This leads that people are willing to move to bigger cities for better life, career, education, leaving behind provinces - nature, farms. That is great but that small company, farmers who are willing to stay in the country side are losing jobs and customers, as their main customers moved out of small cities.
But fascinating statistics shows that most consumed ecological productions are in capitals and bigger cities, were people incomes are higher and they are willing to spend more money on ecologic productions then it is in countryside
Concept
Concept ideas are to create a communication tool that would engage people from cities with farmers. The main idea is to support people from farms by giving them a possibility to sell their ecological production to people from cities. Some farms are already doing it through social media as facebook groups. But is there a way how to do it more effective?
The main idea is to develop a movement, recognition sing, that would let consumers recognize, that productions are from the countryside. By creating an identification sticker with the ability to adjust for each farmer individually would lead that consumers will always know that they are supporting local farmers and productions are organic!
