Overview:
The Hall of Fame is the Indianapolis Motor Speedway’s museum is located in the middle of the racetrack. The museum provides race fans the opportunity to see some of the greatest racecars and bikes that have ever raced in the Indianapolis 500, Brickyard 400, or the Motor GP. The original Hall of Fame was created in 1956 and was located on the southwest corner of the Speedways property. Then in 1975 a larger more modern building was build in the middle of the Speedways oval. In 1976 it became open to the public with an estimated 250,000 annual visitors and approximately 75 vehicles are on display at all times along with many other featured attractions
Key Insight:
While visiting the museum for the first time I was able to interact with the space and learn more about what the IMS had to offer race fans. My first reaction to the museum was that it was overwhelming. It had poor direction followed by a lack of communication. The museum as a whole was not telling a story. While walking around the space I could tell that it was out dated and in need of a paint job. I also noticed that just about every sign in the museum space was different and again outdated. The IMS had a lot of beautiful things on display they just needed to be showcased in a more compelling way.
The Big Idea:
To create an experience that allows race fans to understand the history of the Indianapolis Motor Speedway by creating a clear and direct story through the museum’s existing space.
Main Message:
The Indianapolis Motor Speedway Hall of Fame Museum will provide a fun, engaging, and interactive environment to learn about the history of the IMS past 103 years.
The Hall of Fame is the Indianapolis Motor Speedway’s museum is located in the middle of the racetrack. The museum provides race fans the opportunity to see some of the greatest racecars and bikes that have ever raced in the Indianapolis 500, Brickyard 400, or the Motor GP. The original Hall of Fame was created in 1956 and was located on the southwest corner of the Speedways property. Then in 1975 a larger more modern building was build in the middle of the Speedways oval. In 1976 it became open to the public with an estimated 250,000 annual visitors and approximately 75 vehicles are on display at all times along with many other featured attractions
Key Insight:
While visiting the museum for the first time I was able to interact with the space and learn more about what the IMS had to offer race fans. My first reaction to the museum was that it was overwhelming. It had poor direction followed by a lack of communication. The museum as a whole was not telling a story. While walking around the space I could tell that it was out dated and in need of a paint job. I also noticed that just about every sign in the museum space was different and again outdated. The IMS had a lot of beautiful things on display they just needed to be showcased in a more compelling way.
The Big Idea:
To create an experience that allows race fans to understand the history of the Indianapolis Motor Speedway by creating a clear and direct story through the museum’s existing space.
Main Message:
The Indianapolis Motor Speedway Hall of Fame Museum will provide a fun, engaging, and interactive environment to learn about the history of the IMS past 103 years.
Research Findings:
While talking to the creative director at the IMS I discovered that she had a lot of ideas on how to change the space, but lacked the resources to do so. We discussed creating a story within the space by directing viewers through the museum in an intentional way. We also talk about creating consistency in the museums brand through type, color, and image. Although our client seemed eager to make changes in the museum we were informed that the organiztion did not want to spend any money on updates. Also the owners are very particular about how the museum looks and are reluctant to change. This then began the challenge of the project. How do we recreate the space in a way that will be functional, as well as inexpensive.
While talking to the creative director at the IMS I discovered that she had a lot of ideas on how to change the space, but lacked the resources to do so. We discussed creating a story within the space by directing viewers through the museum in an intentional way. We also talk about creating consistency in the museums brand through type, color, and image. Although our client seemed eager to make changes in the museum we were informed that the organiztion did not want to spend any money on updates. Also the owners are very particular about how the museum looks and are reluctant to change. This then began the challenge of the project. How do we recreate the space in a way that will be functional, as well as inexpensive.
Developing New Ideas:
To help understand the purpose of the museum we wanted to come up with concepts that would transform the entryway into a way finding system. This system would be the first thing visitors see as they enter the museum’s space. The system will allow visitors to see the space as a whole, while clearly identifing what the museum offers and where it is located. In each section of the museum we wanted to create a consistent layout that would not only look beautiful, but would be educatational to race fans. Another issue that we wanted to solve was the lack of direction/navagation from start to finish. Along with all these things we wanted to provide suggestive on how to bring the museum to life, giving race fans the ultimate racing experience.
To help understand the purpose of the museum we wanted to come up with concepts that would transform the entryway into a way finding system. This system would be the first thing visitors see as they enter the museum’s space. The system will allow visitors to see the space as a whole, while clearly identifing what the museum offers and where it is located. In each section of the museum we wanted to create a consistent layout that would not only look beautiful, but would be educatational to race fans. Another issue that we wanted to solve was the lack of direction/navagation from start to finish. Along with all these things we wanted to provide suggestive on how to bring the museum to life, giving race fans the ultimate racing experience.
Concept:
The first final concept was a way finding map at the entrance of the museum. The map is a large floor graphic of the museum space with moveable icons that represent some of the more permanent items in the museum. There are also moveable high-resolution images that showcase some of the available cars in thes space and where they are located. We redesigned each of the car’s floor signs making them all consistent and created banners that will hang over the car’s. The banners have specific information about the person who drove the winning Indycar and the floor signs tell more about the history of the car. There will also be an optional QR code on the sign that will link to the IMS website providing more information and photos.
We wanted to make the museum more informative so we created informational signs that can be placed in each section. We made floor graphics such as tire marks, start, and finish lines that will help move visitors through the space. In order to add something to the museum that would be fun and engaging we create a floor graphic of a car pulled apart with all the parts on display. Finally we gave the IMS suggestions on how to unify the space as a whole and create monthly exhibits to keep new exhibits in rotation.
The first final concept was a way finding map at the entrance of the museum. The map is a large floor graphic of the museum space with moveable icons that represent some of the more permanent items in the museum. There are also moveable high-resolution images that showcase some of the available cars in thes space and where they are located. We redesigned each of the car’s floor signs making them all consistent and created banners that will hang over the car’s. The banners have specific information about the person who drove the winning Indycar and the floor signs tell more about the history of the car. There will also be an optional QR code on the sign that will link to the IMS website providing more information and photos.
We wanted to make the museum more informative so we created informational signs that can be placed in each section. We made floor graphics such as tire marks, start, and finish lines that will help move visitors through the space. In order to add something to the museum that would be fun and engaging we create a floor graphic of a car pulled apart with all the parts on display. Finally we gave the IMS suggestions on how to unify the space as a whole and create monthly exhibits to keep new exhibits in rotation.
Final Deliverables:
For the final installation we put the floor graphic to the map in front of the museum doors. We added a tire mark and a starting line to shows the direction in which visitors should begin the museum tour. We followed this by adding a couple more tire marks to continue a smooth transition through the first section of the museum. By adding the banners over the indy cars, we have created a moveable wall that elimanated the overwhelming sense that you get as soon as you enter the museum. The floor signs infront of the vehicles are informative but not distracting from the car itself. Finally we added a Indycar pulled apart floor graphic to the back of the space. This will allow children somewhere to go and interact with the cars in a fun way.
For the final installation we put the floor graphic to the map in front of the museum doors. We added a tire mark and a starting line to shows the direction in which visitors should begin the museum tour. We followed this by adding a couple more tire marks to continue a smooth transition through the first section of the museum. By adding the banners over the indy cars, we have created a moveable wall that elimanated the overwhelming sense that you get as soon as you enter the museum. The floor signs infront of the vehicles are informative but not distracting from the car itself. Finally we added a Indycar pulled apart floor graphic to the back of the space. This will allow children somewhere to go and interact with the cars in a fun way.
