Jacote Kids & Gifts
Jacote Kids & Gifts is a children fashion knit house based in Russia. The brand is targeting low-premium segment and produces clothes, accessories, toys and gift sets for children. The basic philosophy of the brand is contained into a slogan 'World connection is knitted neatly', which means that knitted threads, the sense of freedom and the knowing of limits, the cozy clothing and warm relationships are interlaced into a single story.
Our task was to create the visual identity system and the concept for the packaging set.
Brand strategy and project management: Jane Butyrina
Creative Strategy: Alexander Brener
Brand design: Openmint
Copywrite: Dina Silkina
Photography: Olga Pogorelova