In 2015, we received an invitation through our org, Benildean Press Corps, to join the Ad Stars (Young Stars) advertising competition in Busan, Korea. We were three teams from the Philippines, all hailing from the De La Salle-College of Saint Benilde. Our team, Tris, was composed of Alberto Cinco Jr., Katsy Garcia, and Abby Magsanoc.

 

Here is the campaign that we submitted as our final entry, completed in 24 hours. We didn't place, but we wanted to share our hard work anyway!

The concept of the print ads was to show the location of the Samsung d'light store but mark it with a famous landmark from a foreign country. This along with the copy aimed to show how visiting the store could take you places.