Épuré – is a fashion label with a strong focus on a modern and minimalistic look. Therefore I designed a logo based on the French word épuré (eng=refined). During the creating process I reduced the word to minimum. The logo highlights the simplicity and the clear line of the labels fashion. After creating the logo, the web appearance and a lookbook were added.
This is a personal, non-commercial concept proposal done during my studies. Some of the photographs used in this project don‘t belong to me. I don‘t own their rights. They were only used for demonstrational purpose. You are the owner of a photo and want me to delete it? Please contact me and I will delete it instantly.