RSA I One Man´s Waste
Campaign
Campaign
Client
RSA Student Design Awards
RSA Student Design Awards
Project Goals
The brief ´One Man's Waste´ request to ´Design a way to help eliminate the concept of waste within developed societies by promoting it as a valuable material resource.´ (RSA Student Design Awards, 2015-16). The objective of this brief request to design a way to change the general perception of waste materials and how people could manage it.
Creative Solution
The final proposal, although simple, it is clear and concise; The use of a straightforward symbol that combine the name of the campaign, and the latter on distinctive, and 100% reusable, coloured stickers, made of environmentally friendly and synthetic materials which can be reused countless times, for two general types of recyclable material; the first one for the packaging made of paper or board, and the second for the ones made of plastic or aluminium. The brand, and also idea, REUSEFUL was created aiming to deliver a simple concept into people's mind, and address the user to feel part of something that help to solve an environment issue, as well as works as a stamp for those companies, (coffee shops), committed with the environment, through the proper managing of its waste.
The final proposal, although simple, it is clear and concise; The use of a straightforward symbol that combine the name of the campaign, and the latter on distinctive, and 100% reusable, coloured stickers, made of environmentally friendly and synthetic materials which can be reused countless times, for two general types of recyclable material; the first one for the packaging made of paper or board, and the second for the ones made of plastic or aluminium. The brand, and also idea, REUSEFUL was created aiming to deliver a simple concept into people's mind, and address the user to feel part of something that help to solve an environment issue, as well as works as a stamp for those companies, (coffee shops), committed with the environment, through the proper managing of its waste.
