Doyle is an electrical contractor making significant cultural and economic contributions to the local community through their dedication to quality work.
The new website is a key resource for showcasing the company's work, services and their community outreach. The overall site utilizes a modern interface while also keeping the user flow between projects and services a priority. The end result being a functional site that highlights the key elements and gives the brand a modern, forward-thinking style.
To differentiate the company, the site needed to focus on the work and services. Project filters were added to be able to search by industry, service and year. After selecting a project, users can continue browsing the next project in the list or other projects within the same industry. Each project also lists the services used, linking to an inner service page with more information about the process. The result is a flow that allows continuous browsing of both projects and services without hitting any dead ends.
After landing on a flow and creating wireframes, the visual design was added. A little more exploration was given for the navigation and a couple of color options were explored before landing on a final concept.