Project Overview
- Brand Design
- Graphic Design
- Marketing Collateral
- Website Design & Build
- Graphic Design
- Marketing Collateral
- Website Design & Build
Project Background
The Nick Winters Group is one of Europe’s leading exporters of hides and skins.
Based in France, the company has operations in Italy, Ireland and the UK where they source and process their raw materials before shipping worldwide, especially to the rapidly growing Asian market. They approached us because the group was expanding into new business areas (e.g. leather, proteins etc.) and needed to re-align its brand architecture to reflect its company structure. Anyway, to cut a long story short, they liked what we had to say and gave us the go ahead for a new brand identity and corporate website.
It was great working with a French company. It gave Dan a chance to practice his French, and it gave us all a unique insight into a fascinating industry. Also, a result of getting to know them, we’re now working with them on another web project and they also referred us to their global association ICHSLTA based in Hong Kong who’s website we have just completed.
New Branding Structure
The original Nick Winters Group comprised of just hides and skins. As a result of sustained growth and recent expansion, it now had three divisions – hides and skins, leather and proteins – all of which needed to be graphically represented in a realigned brand identity. This is what we set about doing, paying particular attention not to stray too far from their existing logo while at the same time creating something that was modern and contemporary.
Stationery & Signage
Once the new brand identity was agreed, we rolled it across all the touch points beginning with their stationery items (business cards, compliment slips and letterheads). We also updated a lot of their sales and marketing literature to ensure consistency across all their markets and media.
Corporate Website
Most fun of all, we set about designing and building their new website. It was essentially a three-in-one website with a separate section for each division (hides and skins, leather and proteins). It was crucial that when people landed on the home page, that they could find what they wanted, quickly and easily. As with every website we build, we included a CMS (content management system) so that the client can edit the content whenever they wish. It also contains a Google Translate feature which allows people to read the website in the language of their choice at the click of a button. It means you don’t have to build separate websites for different languages and you don’t have to invest scarce resources on expensive translation. Visit their website at
www.nickwinters.com
And Finally
It was great working with a French company. It gave Dan a chance to practice his French, and it gave us all a unique insight into a fascinating industry. Also, a result of getting to know them, we worked with a contact of theirs in Hong Kong on another project which was just as interesting.
