User Experience for Nutritious & Delicious Website
Freelance, 2015
I was hired on a freelance basis to design a website for Nutritious & Delicious, a company specializing in nutrition, health, and wellness. The company offers one-on-one coaching from a Certified Nutritionist to individuals and families who desire a healthier lifestyle. Nutritious & Delicious is committed to helping their clients achieve their nutrition goals by offering tailored meal plans that guarantee delicious taste and thoughtful nutrition in every bite. I worked in close collaboration with the Business Owner to define a personality and style for the Nutritious & Delicious brand by collecting our thoughts and ideas on a mood board. Once we'd gained alignment, I created a series of sketches to map page layouts and content placement prior to producing high-fidelity Visual Design mocks. My objective was to remain playful and friendly with the design direction, while layering in strong messaging to communicate the true physical and psychological benefits of working with Nutritious & Delicious.
