Coming closer to graduating, the focus has led towards brand identity. For my brand, I chose a more artistic approach as I have a real passion for art. I wanted the colors to be friendly and welcoming but not overwhelming so I chose a sunny peach color complimented by various shades of grey and brown. My logo itself resembles a paint brush with the lower portion of the "j" forming a handle and the dot forming the brush. This was one among many logos as you will see but it was ultimately chosen for its artisitc and curved appearance.