Office Accessories Set By Antonio Oliverez
¿How might we take benefit of the concrete’s aesthetics attributes when designing a product with utilitarian function?
¿How might we take benefit of the concrete’s aesthetics attributes when designing a product with utilitarian function?
The market offers multiple shapes inviting to touch. The contemporary user searches for flexibility in his products and freedom to influence in its forms. To find the way to generate new links and shapes to the concrete that express a language with visceral, reflexive and conductual sense for the user.
The concrete is presented respecting its personality through a modular block in various configurations. The Accessories Set uses the physical characteristics of concrete while the semiotics challenge the perception when interacting with other materials.
The concrete is presented respecting its personality through a modular block in various configurations. The Accessories Set uses the physical characteristics of concrete while the semiotics challenge the perception when interacting with other materials.
The Process
Starting with a Human Centered Approach and developing field interviews- the design team gathered a complete understanding of the producers relevant daily life. From this research, possible outcomes of products to be produced would come to resolve to co-inside with these daily routines within the community. Its objective was to discover their needs, motivations and desires. The chapter of this project focused on the production model and retaining its anonymity for client confidentially reasons.
A key aspect of this project is to ensure compatibility of the proposed designs with the focused daily life of the eventual user/consumer. With this in context several research exercises were carried, then recognising those desired attributes in already existing products; reflecting suitable and realistic scenarios. In order to to conceive a product of empathetic relevance for the user it was fundamental to understand who the individual was; their life, their daily needs, their habits, aspirations and requirements to function efficiently.
Starting with a Human Centered Approach and developing field interviews- the design team gathered a complete understanding of the producers relevant daily life. From this research, possible outcomes of products to be produced would come to resolve to co-inside with these daily routines within the community. Its objective was to discover their needs, motivations and desires. The chapter of this project focused on the production model and retaining its anonymity for client confidentially reasons.
A key aspect of this project is to ensure compatibility of the proposed designs with the focused daily life of the eventual user/consumer. With this in context several research exercises were carried, then recognising those desired attributes in already existing products; reflecting suitable and realistic scenarios. In order to to conceive a product of empathetic relevance for the user it was fundamental to understand who the individual was; their life, their daily needs, their habits, aspirations and requirements to function efficiently.
Many sensory tests were designed and conducted with the proposed audience in order to comprehend both emotions and sensory information evoked by using different materials. Parallel to this, in-depth interviews and participatory observation were performed to understand deep memories and users meaningful experiences.
To conclude, three validation excersises were done using a selection of 100 successful concrete and non concrete related products sold in the market, which demonstrated the most desirable products for a potential consumer for CEMEX.
Finally, findings became key questions for the project that designers answered through their products.
To conclude, three validation excersises were done using a selection of 100 successful concrete and non concrete related products sold in the market, which demonstrated the most desirable products for a potential consumer for CEMEX.
Finally, findings became key questions for the project that designers answered through their products.
The Background
The Monterrey Center for Higher Learning of Design (Spanish: CEDIM, Centro de Estudios Superiores de Diseño de Monterrey) is a university dedicated to design, innovation, and business. Its campus is located in Santa Catarina, a municipality of the state of Nuevo León, Mexico.
CEDIM became noted for creating a new educational model based on the close relationship between design, innovation, and business. It focused on developing students' capacities in the classroom through real-life projects with different industries.
CEMEX and CEDIM began this project with the purpose of discovering new opportunities around the use of concrete in product design. From a process focused on the human being and in situ interviews , CEDIM developed a series of products that deliver value to different stakeholders
The project involved the participation of five students from CEDIM Industrial Design Department, and was leaded by Christian Vivanco and Mónica Silva with the intervention of Gustavo Maggio as CEDIM invited professor.
The Monterrey Center for Higher Learning of Design (Spanish: CEDIM, Centro de Estudios Superiores de Diseño de Monterrey) is a university dedicated to design, innovation, and business. Its campus is located in Santa Catarina, a municipality of the state of Nuevo León, Mexico.
CEDIM became noted for creating a new educational model based on the close relationship between design, innovation, and business. It focused on developing students' capacities in the classroom through real-life projects with different industries.
CEMEX and CEDIM began this project with the purpose of discovering new opportunities around the use of concrete in product design. From a process focused on the human being and in situ interviews , CEDIM developed a series of products that deliver value to different stakeholders
The project involved the participation of five students from CEDIM Industrial Design Department, and was leaded by Christian Vivanco and Mónica Silva with the intervention of Gustavo Maggio as CEDIM invited professor.
Click right HERE to know more about the other HumanCeneteredDesignApproach:Concrete projects.
This project was part of the selected pieces on display in
as part of one of the ABIERTO MEXICANO DE DISEÑO exhibitions.
The project was also a finalist in the DIA awards
This project was developed in
2015 in the intern and Design and
Product Development Department
from CEDIM Under the guidance
and Gustavo Maggio.
