AXN / Channel Idents

•

Our goal was to embody the idea of “Live Red” while communicating a refreshed and ‘redefined' concept of action. Working closely with the Axn creative team in London we created these idents mixing 3d elements and live action that blossom in an intriguing narrative approach, focusing on the “Live Red” keywords — anger, speed, power, heat & danger. The idea was to use an unexpected language from the standard “action” channels , something with style and personality, able to communicate the brand's strong attitude rather than just a genre.

CREDITS

- Direction: Ditroit
- Art Direction: Salvatore Giunta
- Design: Salvatore Giunta, Cristian Acquaro
- Modeling: Giovanni Mauro
- Lighting and Shading: Cristian Acquaro
- Rigging: Giovanni Mauro, Matteo Forghieri
- Animation: Cristian Acquaro, Matteo Forghieri
- Compositing: Salvatore Giunta
- Editing: Luca Grandini
- Production Company: Withstand
- Executive Producer: Davide Ferazza
- Production Manager: Iacopo Carapelli
- Production Assistant: Egidio Sterpa
- DOP: Mauro Chiarello
- Camera Operator: Paolo Gobbi, Davide Bongiorni
- Key Grip: Riccardo Vilella
- Gaffer: Paolo Giovannetti
- Elettrician: Corrado Belli, Luigi Grossi
- Make-up Artist: Eva Pau
- Stylist: Sara Jane
- Talents: Olga, Ginevra, Egidio, Nicola
- Sound Design: Smider

- Agency: Lorenzo Banal

- Client: AXN UK
- Creative Direction: Fabio Ardemagni