Zilago is a website that offers online accommodation booking to those who plan to visit Penang,
ready with a vast number of recommended accommodations that are only available in Penang.
It also provides a list of recommendations of popular activities, attractions and eateries around Penang.
Pssstt..
ZilaBro is a feature of Zilago that encourages local Penangites to be more active in the tourism industry
and volunteer to be tour guides (for free), showing tourists around Penang.
Just to make things more interesting,
we have a mascot!
His name is...
The idea came from the brand name 'Zilago'
which for some reason, reminded us of 'Godzilla'
Hence, a cute chubby dinosaur.
We created a series of 3 posters too!
One in the morning. One for the afternoon. One for the nightlife!
poster montage
We are on Facebook...
...and also on Youtube
We also created an advertising campaign for it,
Here's the poster!
We think that the best way to convince someone to come visit Penang,
is to give them a tiny experience of what is life like here on the island.
So why not let them fully immerse themselves into Penang, as if they are here?
Using the Oculus Rift,
a device that uses virtual reality system that completely immerses you inside virtual worlds.
Our campaign aims to allow the audience to experience a
ZilaBro’s tour as if they are there themselves.
At the same time, they will be able to see Penang as if they are there with the Oculus Rift.
roadshow booth design
Thanks for scrolling to the end!
