The Brief:
Food allergies are one of the scariest forms of allergic reactions, with symptoms ranging from very mild to the severest form, anaphylaxis.
According to Allergy UK, 68% of adults confessed that they would have no idea what to do if they saw somebody suffering from anaphylactic shock. A massive 79% of young people reported they get bullied at school for having to carry their Adrenaline Auto-Injector medication, resulting in them not carrying it with them at all times.
Raising awareness of anaphylaxis so that the general public would be confident in administering the medication would be usless if the allergy sufferer isn't carrying the medication.
Solution:
98% of people surveyed said they would never leave home without their mobile phones, so I incorporated the medication into a phone case to ensure that the sufferer would always have it with them. I then created a series of poster designs to reassure the general public that it isn't a scary, daunting task administering adrenaline.
Branding. Epinephrine is the main ingredient in adrenaline auto-injectors. I incorporated this into the name to make the brand your friendly companion.
A poster series to make the task of administering adrenaline less scary to the general public. I compared administering the medication to regular, daily tasks so that the public can relate.
The phone case design. The case would house the medication in a pouch on the reverse side of the phone.
I designed an app to go alongside the phone case for the geneal public in the event of anaphylactic shock. It would guide them through the steps of administering the medication safely, so that they would be more confident whilst saving somebody's life.
Shortcut to launch the app from the allergy sufferers mobile phone lock screen.
The app would house a step by step guide to administering the medication. There would be a video demonstration of the steps to take and spoken instructions so that the user could follow along.
Store the allergy sufferers medical details within the app along with emergency contact etc.
As my primary target audience is secondary school children, I decided that it would be more beneficial to be able to customise the phone case to be more personal. The allergy sufferer can change the colour, add clipart & text or upload images to the case to make it unique to them.
A website for the service where allergy sufferers can communicate through social media hashtags creating a community full of their stories and allergy problems that they have overcome. Here the general public can find out more about epipal and anaphylaxis too.
