Up Security

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Brand Introduction

Wenzhou Up security Technology Lock Co., Ltd. integrates production and sales in one, and customizes special coded locks for domestic and foreign gyms, furniture manufacturers, stationery brand, outdoor brand OEM. The company is mainly engaged in production and R & D of upscale coded locks, lock accessories, luggage accessories and travel security protective equipment. The company was formerly engaged in mold development of coded lock products, and thus enjoys more advantages in quality control and development of new models. Registered trademark up security of Shanghai Up security Electronic Technology Co., Ltd. is an independent brand for sales of all products of Up security Lock Co., Ltd., which regularly introduces brand packaging and products appropriate for various areas. The company holds sincere attitude from production to sales, and will provide better products and services for more domestic and foreign merchants to achieve win-win results .

Brand Building

For current brand images, there is a growing concern for emotional visual experiences and pursuits. This brand solution extracts elements of the company and main products, and tries to find abstract symbols to present a simple, straightforward visual symbol. The graphic symbol evolving from word "Bu" forms a lock cylinder symbol. Meanwhile, we guarantee visual and tactile feelings of this symbol, and maintain reassuring advantages of our enterprise. What’s even more important is that the brand can convey these qualities.

For brand image we design this time, the extracted symbolic elements are very important in the human point of view. What is more concerned about us is emotional and visual experience after people see the symbol. This symbol is applicable in printed materials, material objects, digital products, photos, clothing and interiors, etc. We designed different colors for use of the brand, mainly red, gold, gray and blue.

阿卜塞科位于中国浙江省温州市，集生产销售一体，为国内外健身房、家具制造商、文具品牌、户外品牌OEM、沃尔玛定制专用密码锁。阿卜赛科要求我们设计了一个标志，名片，产品册等为他们使用。

阿卜塞科主要生产和研发中高档密码锁，密码锁配件，箱包配件以及旅行安全防护用品，公司前身长期从事密码锁产品的模具开发，从而在质量的把控和新款式开发上拥有更多优势。上海阿卜电子科技有限公司注册的商标up security作为独立品牌运营销售阿卜锁具有限公司的所有产品，并定期推出符合各个领域的品牌包装和产品，公司从生产到销售秉着诚恳的态度，将为更多的国内外客商提供更优质的产品和服务，携手共赢。

我创建的“up security ”，这是为他们定制的企业英文名称，我们从这个标志出发为他们重塑品牌形象，我们打破了他们之前的标识圆体的印象，重新设计它们，重新定义颜色，调整字体的印象，并提高流线型“s”，表达阿卜赛科一条龙生产的优势，这样的标识会让顾客更加信赖感。

另外，我重新考虑辅助图形在公司中的使用，这是基于“制造”以及作为标志的形象创造的图形形式，该公司主营锁具，我从“锁芯”出发，设计了六款辅助图形样式，建于不同的图形代表不同的用途。作为传达服务理念的一个工具，这些图形，主要应用在锁身图案、名片和广告等，作为视觉宣传或者锁具研发使用。

现在的品牌形象人们越来越关注于情感视觉上的体验与追求，这次品牌解决方案，提取企业与主营产品元素，试图寻找抽象的符号，呈现一个简单直接的视觉化符号，图形符号是从“卜”字中演变而来，形成了一个锁芯符号。于此同时，我们保证此标志在视觉与触觉上的感受。同时保持了企业和让人放心的优势，更重要的是整个品牌能传达这些特质。