Vestre – My Town
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Concept, book cover, layout, illustrations and photo shoot for the collection, «My Town».
Vestre are the leading manufacturers of outdoor furniture for public and private urban environments. The aim for the 2016 collection has been to strengthen Vestre's position in the Nordic market, and to help them grow stronger in Europe. Quality, environment, design and innovation makes the foundation of Vestre's business model, and this explains their success.
Tank chose to name this year's collection My Town, a signal of a warmer and more inclusive city where architects put more emphasis on meetings between people than focus on form. To emphasize the human factor we hired Ingunn Dybendal to illustrate a city scene for the catalog and web. The result is drawings with a playful and personal touch, a nice contrast to the sleek furniture. The cover is printed on recycled paper and through the cut out in the logo you can see a bit of the city from the inside.
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