FREE DRINKING WALL OF FAME
Scientists. Philosophers. Artisans. Even poets. They’re the independent thinkers throughout time that have chosen 7UP. Visit our online Hall of Fame and meet them all. Hear their stories. Ask them questions and see how they came to be. Stay tuned for info about how you could become one of them.
As you know, Pepsi and Coke dominate the soda market. And if you're bored of those two, there's Sprite. So for 7-Up to compete they needed a strategy to stand out. And that strategy was to not be thought of as a soda at all. The 7-Up campaign was about being different.
Really, really different. So Drink it for Yourself is a campaign for the younger generation to be themselves. To not follow the trend. To do things their own way and let others accepts you for who you are. Drink 7-Up for yourself.
Really, really different. So Drink it for Yourself is a campaign for the younger generation to be themselves. To not follow the trend. To do things their own way and let others accepts you for who you are. Drink 7-Up for yourself.
