The British Interactive Media Association (BIMA) is the largest and longest standing digital network in the UK. With a membership extending to several thousand digital professionals, the organisation works to enhance the prospects of everyone working in UK digital. BIMA has changed a lot in recent years and their identity was no longer fit for purpose. Only were commissioned to re-think BIMA's positioning and inform a new direction for the organisation.

Over a period of weeks we developed a new positioning for BIMA, at the centre of the UK digital industry. We created a digital first brand to underline their confidence, professionalism and commitment to excellence. At the heart of the new identity is a responsive framing device. Conceptually representative of the top corner of a screen, the red frame can flex and adapt to fit any given application and serves to unify BIMA suite of house brands.