Project Description
Since 2013, Ikea Greece has been donating school furniture and equipment to preschools
and daycare centers in need. This program, called “Stathmoi Haras”, was highlighted through
a TV spot created for Ikea Greece in 2015. The ad emphasized the importance of putting
the children first and creating beautiful and nurturing spaces to help them express themselves.
During the ad, some character traits (creative, brave, dreamer etc.) appeared on the screen
and were attributed to the children shown.
and daycare centers in need. This program, called “Stathmoi Haras”, was highlighted through
a TV spot created for Ikea Greece in 2015. The ad emphasized the importance of putting
the children first and creating beautiful and nurturing spaces to help them express themselves.
During the ad, some character traits (creative, brave, dreamer etc.) appeared on the screen
and were attributed to the children shown.
The Idea
Based on this concept and with the intention to underline the company’s child-centered view, Ikea Greece requested the creation of a new website. “Ikea Heroes”, as presented below, contains 18 different stories for young children where they become the heroes. The stories are personalized
by filling in the child’s name and choosing a character trait from the options given before the parent starts reading. While parents read, the children can explore the stories by clicking
on the interactive illustrations. At the end, each personalized story can be printed.
on the interactive illustrations. At the end, each personalized story can be printed.
