The business relied on door knocking after storms to gain business. Their materials were focused on the house, with little attention on their past success with clients.  We interviewed their clients to find out why they chose this contractor in a competitive environment.  The results led to a change in their marketing materials that showed why they were the best choice, especially in their niche: older homes in the city.   

Some potential clients didn't believe that processing a storm claim would be worth the work.  We created infographics to demonstrate the value to working with a contractor with expertise on this field.  Their home value did increase. This graphic was part of the brochure, but sales staff also used it to overcome doubt when they first met with homeowners.  

The storm claim process is confusing and long.  Clients who have never done this before could be wary and suspicious when the delays seem endless and they don't know what is going on.  We worked with the contractor to identify the decision points and the places where clients started to question the process. By using this map with homeowners, the sales staff could allay concerns, be clear about expectations. and build confidence with clients.  We created a short version while sales staff were prospectiing and this longer version to provide after contracts were signed. 

The company had never had a brochure.  We agreed that a leave-behind piece would build confidence in potential clients.  We wanted their work to look personal, friendly, honest, and high quality. Again, we developed our focus and approach by interviewing clients about their great experiences.