Hearts of London are one of the leading Hatton Garden jewellers. They were in desperate need of a rebranding and a new website. The brief was to create a brand and website that was luxorious and modern that appealed to men more than women, the client was very keen to appear transparent as buying diamonds is complex and confusing.

 

The Hearts of London logo that was created is an abraction of a heart and a diamond and how they would be combined. When looked as as a diamond the heart elements represent light and how light is refracted around a diamond.