With  30+ rich media ad formats and 50+ dynamic creative features Pointroll created and served some of the most engaging cutting edge online ads between the years 2000 - 2012. As National Sales Strategy Manager I was responsible for crafting digital creative strategies for the sales team to sell to Fortune 500 advertisers and their ad agencies. Pointroll served hundreds of thousands of creatives per year and each quarter it was my responsibility to craft a sales presentation showcasing our most valuable top performing most innovative campaigns, which we called Killer Creative. 

Putting my own spin on the task, I chose a theme for each Killer Creative sales deck. Just as an example the one featured here was designed with zombie theme, but other Killer Creative decks ranged from horror movies to witchcraft themes. These were a hit both internally with the sales reps and externally with clients. I even had a few sales reps tell me they collected my Killer Creative decks, which I thought was weird but flattering at the same time.