Hu-Friedy ships a lot of products out of their warehouse and most of the time, products are shipped in a red box. To help make the splash we wanted, we produced a limited run of the below box highlighting the new product.

Hu-Friedy launched EverEdge 2.0 at the Chicago Midwinter Dental Convention. We ran a contest with our photo booth, attendants were able to take their picutre in our booth, get a print out, email or post their picture with our social share station. Everyone who posted their picture to Facebook used #EverEdge2 and where entered to win a stuffed Hu-Friedy scaler (aka Baby Nevi) and a brand new dental instrument. This was a huge hit - over 100 pictures were shared on social and over 400 pictures were taken in the booth.