Food Love - Packaging
The brief
We were assigned to create a new range of food packaging for Esquires Coffee Houses. It was crucial that the design reflected the brand values, being a smaller artisan coffee chain with hand crafted coffee and food, with love and pride for their organic and fair trade produce.
The solution
We designed a packaging range with a current up to date look, using a handcrafted illustration inspired of the ever so popular Zentangel patterns. It was also important having a clear and intuitive navigation system in place, making it easy to differentiate between the different flavours and content, being meat , fish, poultry or vegetarian.
Agency : Magnet Harlequin Group
Designer : Thomas Monsen
