Embriaga’t is a wine to get carried away which brings a view to the search of the unexpected in the city of Barcelona, boosting for the ideology of drifting as a change of attitude. Embriaga’t represents the wine as bottled poetry. The conceptual formalization and the design approach project the poem “Get Drunk” by Charles Baudelaire on the bottles, provoking visual and linguistic drift with a typographic composition. A wine of limited production with the purpose of being consumed in authentic restaurants and hotels of the city.
Get drunk
Always be drunk. That's it! The great imperative!
In order not to feel time's horrid fardel bruise your shoulders, grinding you into the earth, get drunk and stay that way. On what? On wine, poetry, virtue, whatever. But get drunk.
And if you sometimes happen to wake up on the porches of a palace, in the green grass of a ditch, in the dismal loneliness of your own room, your drunkenness gone or disappearing, ask the wind, the wave, the star, the bird, the clock, ask everything that flees, everything that groans or rolls or sings, everything that speaks, ask what time it is; and the wind, the wave, the star, the bird, the clock will answer you:
"Time to get drunk! Don't be martyred slaves of Time, get drunk! Stay drunk! On wine, virtue, poetry, whatever!"
by Charles Baudelaire
Thanks for watching!
