iCON Sunglass Store
Orlando, FL
Orlando, FL
Thisprototype draws from the essential characteristics of the glasses themselves(shading, color, contrast, filtration) and their important cultural role(style, identity, personality). Sunglass Icon treats the merchandise both asprecious objects worthy of musuem display and as informal accessories crucialto everyday life.
A good pair of shades has transformative power.The storefront and signage introduces customers to this narrative, makingvisual connections between the merchandise and the architecture. A stainlesssteel wraparound "lens" distorts the sidewalk, presenting aninscrutable mirror to passers-by and enticing window shoppers. At night duringthe store's most active hours, the lens is backlit, emphasizing its coolnessagainst the garish lights of the neighbors.
A good pair of shades has transformative power.The storefront and signage introduces customers to this narrative, makingvisual connections between the merchandise and the architecture. A stainlesssteel wraparound "lens" distorts the sidewalk, presenting aninscrutable mirror to passers-by and enticing window shoppers. At night duringthe store's most active hours, the lens is backlit, emphasizing its coolnessagainst the garish lights of the neighbors.
