This project is currently listed and featured on the EPDA DIY Package Design Award in the Student Category for 2015.
Official listing at: http://www.epda-packaging.com/_downloads_upload/epda_DIY_Entries_Students.pdf
Identity redesign and packaging redesign for Ducray. Ducray is a reputed pharmaceutical company situated in France. The main goal of the assignment was to create a distinguishable wordmark that has high visual impact and to create a package design format that expresses scientific research without being overbearing.
The new design strategy enforces precision and improves legibility. We bring about a basic design startegy that will guarantee shelf visibility and product indication. We choose to keep the same color palette to reduce logistical changes on a global scale but plan to tweak the colors to create visual harmony.
