BAG DESIGN for American Tourister. Graduation Project.

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S A M S O N I T E

A M E R I C A N T O U R I S T E R

P R O J E C T B R I E F

To design and develop multi-utility products for college-goers with a blend of functionality and aesthetics.

Look out for areas of solutions & innovation.

A combination of function & aesthetics.

A bag which is more than what it is.

An impulse buy product.

A fun product.

S T E P 0 1 - C O N S U M E R P R O F I L I N G

S T E P 0 2 - C O N S U M E R A C T I V I T Y C H A R T I N G

C O N S U M E R B O A R D

M O O D B O A R D - F U N

T R E N D B O A R D - E C O A C T I V E - S S 2 0 1 6

I N S P I R A T I O N

I N I T I A L C O N C E P T U A L I S A T I O N

With inspiration as mathematical terms , derived from the eco-active trend of Spring Summer 2016, initial concepts with terms such as derivation, probability, positive-negative, symmetry and so on are formulated out of which few are taken forward. Many concepts were 'derived' from the inspiration and terms such as addition & subtraction, positive-negative, inverse, scale, transform, space, addition were used to come down to concepts of conversions, finding solutions, tessellated, derived products and so on.

F I N A L C O N C E P T S

Out of concepts from terms of mathematics, concepts which were realistic and could be constructed with ease and also be valuablke to the customer were finally worked upon. Further, geometric shapes and concepts like the tangram were used for form generation of the products and forms were kept close to conventional forms with elements of design for the concept.

0 1 - T R A V E L D U F F E L - D E R I V E D

Please note : The design process includes intial conceptualisation, final concept, explorations, form generations, product realisation and orthographic and isometric views and production process. Although to keep the project light, the highlighted steps are shown.