Kid-Possible is a summer day camp in Baton Rouge, La. for kids 6 to 12 years old. The camp's mission is to build enriching experiences and create great memories that impact kids’ lives in productive ways.
For the camp launch in summer 2016 the key goals of the website were to promote brand awarness as well as to provide a way to register online.
A playful, child-like aesthetic was combined with modern UI elements to create a fun, modular, and adaptive experience. Content was organized allowing users to continually explore camp activities, leaders and events while keeping camp registration easily accessible.
Hand-drawn illustrations were scanned in and converted to an SVG format. These illustrations were then arranged to make a seamless pattern used throughout the site and on brand collateral. Custom vector illustrations were also made for different camp activities and used on a 'kid-mode' page to display the information in a more condensed, fun way.