How to tell people that they shouldn't give money to charities on the street without a thought and without knowing what those funds will actually be used for? Ladies and gentlemen, please welcome our performing arts students, pretending charitable purpose at United Islands, the largest open-air music festival in Prague...

People often give money to charities on the street without a thought what those funds will actually be used for. The site Darujspravne.cz helps to get an overview of the large number of charity organisations and provides sufficient useful information - you can decide when and who you will effectively help.

 

To promote darujspravne.cz (an online portal which allows safe donations to approved charities).

 

We sent out street teams (performing arts students) who asked passers by to donate 20 Czech crowns (about 1 dollar) to an unnamed charity. They turn recieved a gift, a box with 20 crowns in it and a message: "Here is your 20 crowns back, but next time be careful who you give your money to."

 

As a result of the promotion our site visits doubled and we gained a 5 000% ROI which trandlated into donations for almost 200 charities nationwide.