NDTV Gadgets, the go-to place for best reviews and forums on the latest electronic products had a shift in their business and brand identity when they introduced an e-commerce platform, thereby adopting a new name : Gadgets 360. After an internal re-branding exercise they asked us to work on the launch and subsequent communication around it.
THE GADGETS 360 LOGO INHERITS A RED DOT FROM IT'S PARENT COMPANY NDTV'S BRAND IDENTITY SYSTEM. TO LAUNCH THE NEW LOGO, WE BORROWED THE SAME RED DOT AND TURNED IT INTO A COMMUNICATION TOOL.
ALL EMPLOYEES AT GADGETS 360 WEAR THEIR FAVOURITE GADGET ON THEIR BUSINESS CARDS.
