John Lewis Partnership || Create Internal Engagement
Nucco Brain engaged employees through videos and infographics promoting the John Lewis Partnership Pension Scheme.
We worked with the internal comms department at the John Lewis Partnership to visually communicate the
latest Pension Scheme changes to their partners. The campaign was aimed at all John Lewis and Waitrose
employees, across a range of services.
latest Pension Scheme changes to their partners. The campaign was aimed at all John Lewis and Waitrose
employees, across a range of services.
Our strategy was to use different layers of communication, with video as the primary content channel. This
allowed us to attract attention and answer questions from John Lewis’s partners. We wove an engaging story into
animations, infographics, posters and letters, making sure the information was clear to everyone at JLP, from
fishmongers to top accounting managers.
The results of the campaign spoke for themselves: in December 2015, the John Lewis Pension Scheme
had just over 100,000 employees, of which 33,250 individuals were making contributions. Once the message
was simplified through visual asset creation, a further 50,000 partners were convinced to consider their own
pension savings.
had just over 100,000 employees, of which 33,250 individuals were making contributions. Once the message
was simplified through visual asset creation, a further 50,000 partners were convinced to consider their own
pension savings.
"Between 2015 and 2016 pension accounts contributions have increased to 83,314 participants.
This means that 50,000 additional individuals are now contributing to their pension savings. Thanks
in large part to the engaging and eye-catching work of Nucco Brain in our campaign.”
Jenny Hilling - Business Change Manager at the John Lewis Partnership
Get in touch if an explainer video is the right fit for your next project.
Credits:
Client - John Lewis Partnership
Studio - Nucco Brain
Lead Animator - Pedro Allevato
Producer - Stefano Marrone
Design - Thomas Gutteridge & Gabriela Araujo
Animation - Gabriela Araujo
STYLE FRAMES
STORYBOARD
FRAME STILLS
INFOGRAPHICS
