opulesque.

 

As designers and artists, we incorporate failure in our work. Every sketch and scribble we make takes us one step further to a finished end result. We experiment and produce many iterations of one small detail to find the one that is perfect for our purpose. Of course I know that process is limited when it comes to working with clients or agencies, but still, when all is said and done, I really do believe that our profession has managed to make failure part of our working process. For us, those little mistakes we make are an integral part of the job.

Failure is part of our lives, we learn from our mistakes and grow by overcoming them. Still, failure is mostly seen as something unwanted, something impractical and inessential. Failing costs money, time and some their reputation and thereby greatly affects our social and professional life. We cannot or do not afford to fail. Yet the fact remains, that most people would benefit from the mentality we as designers have developed towards failure, but how is it possible to change their perception of this seemingly necessary evil? How can you present failure as something desirable? How can you make people embrace and welcome failure more openly? Well, maybe branding holds the key to answering these questions, which is why I spend this year