Claudia Pacheco's profile

Tate Britain Exhibition Opening Communication (Flag)

The brief
 
Based on the language and brand identity of Tate Britain, create the following elements for the opening of the exhibition of Wassily Kandinsky:
 
- Poster
- Flyer
- Web Banner
- Billboard
- Gif where the artist appears
 
Challenges
 
- Learning more about the artist life and work
- Learning more about Tate Britain history and image 
- Deadline, 12 days
- Creating a cohesive and effective comunication language throught out the various elements.
 
The aproach
 
The exhibition shows the latest Kandinsky artwork. It's a phase that summarizes all his work, where we find the geometric elements; favoring the dot, the line and the color, but also where the artist tried to innovate by introducing biomorphic forms of scientific inspiration.
I intend to emphasize this innovative attempt. Based on the work Composition dated from 1944, I cropped one of the elements and increased its size and therefore the degree of abstraction, not disregarding the importance of the color and the biomorphic shapes.
Outdoor banner
Billboard
Mupi
Bus ad
Flyer
Website banner
Promotional Gif.
Tate Britain Exhibition Opening Communication (Flag)
Published:

Owner

Tate Britain Exhibition Opening Communication (Flag)

Tate Britain Kandinsky art exhibition divulgation.

Published: