The brief
Based on the language and brand identity of Tate Britain, create the following elements for the opening of the exhibition of Wassily Kandinsky:
- Poster
- Flyer
- Web Banner
- Billboard
- Gif where the artist appears
- Flyer
- Web Banner
- Billboard
- Gif where the artist appears
Challenges
- Learning more about the artist life and work
- Learning more about Tate Britain history and image
- Deadline, 12 days
- Creating a cohesive and effective comunication language throught out the various elements.
- Learning more about Tate Britain history and image
- Deadline, 12 days
- Creating a cohesive and effective comunication language throught out the various elements.
The aproach
The exhibition shows the latest Kandinsky artwork. It's a phase that summarizes all his work, where we find the geometric elements; favoring the dot, the line and the color, but also where the artist tried to innovate by introducing biomorphic forms of scientific inspiration.
I intend to emphasize this innovative attempt. Based on the work Composition dated from 1944, I cropped one of the elements and increased its size and therefore the degree of abstraction, not disregarding the importance of the color and the biomorphic shapes.
I intend to emphasize this innovative attempt. Based on the work Composition dated from 1944, I cropped one of the elements and increased its size and therefore the degree of abstraction, not disregarding the importance of the color and the biomorphic shapes.