Prevention campaign against gambling

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Me and two of my classmates have decided, for our thesis of maturity, to find a solution to the social problem of gambling.

We started searching some information about it and made a thorough analysis. We have covered several aspects, for example: what is gambling today and which was its history, when a player becomes pathological and the care required for his recovery, we compared the situation of our country (Italy) with that of the world, we have examined the economic and political side of the problem, how the State advertises it, we have also made an in-depth research of the online gambling and the slot machines (this last one because it's the most widespread in Italy) and lastly we made a benchmarking on campaigns against gambling that were already taking place.

After we fully understood this problem, we learned that the best way to solve it was with a prevention campaign. We wanted to create something concretely feasible once completed our studies. Then our campaign was born. It is based on meetings organized in schools with children aged between 13 and 14. Indeed the idea is to go in their classes and teach them the gambling problem through animated videos and virtual simulators. Furthermore to give them some values we will propose them a contest where they can give vent to their imagination creating something gambling related. In this way the children are fully involved in the project, and they can gain the maximum benefits.

To make everything really feasible we made a businnes model canvas, a WBS (work breakdown structure), a strategic plan, a Gantt diagram and a baseline.

Then we finally started to make some graphics products, in our working group we were 3 peope so we arranged it in a way that each of us had to carry out a project: the coordinate image, an infographic animated video and a website with a virtual simulator.

Scroll to check everything out!

P.S. sorry for the wall of text, enjoy!

REPORT

To summarize the entire project we made a report. There is also an "attachments version" where every aspect is more in-depth, but it was too long to put it here on Behance.

COORDINATE IMAGE

The campaign is called "Non ti azzardare, perdere è matematico" ("Don't you dare, losing is mathematical"), it's a pun with the expression "azzardare" that is similar to the word "azzardo" which in italian stands for "gambling".